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Odyssey to Expand Their Line of Functional Mushroom-Based Energy Drinks

Image Credits: Odyssey
By: Headliners News / February 29, 2024

Meet Odyssey, a functional beverage startup that specializes in mushroom-based energy drinks, has recently secured an additional $6 million in an equity investment, bringing its total funding to $14 million since its launch two years ago. The Florida-based company utilizes the health benefits of Lion’s Mane and Cordyceps mushrooms in its beverages, offering an energy boost combined with cognitive clarity and focus. Lion’s Mane has been shown to positively impact cognitive function and mood, as indicated by a 2023 National Institutes of Health pilot study.

The founder and CEO of Odyssey, Scott Frohman, was inspired by the benefits of mushroom powder, which he initially added to his coffee. However, he found that the powder affected the taste and texture of the drinks, leading him to develop a mushroom-based energy drink. Odyssey now has 11 SKUs, with flavors such as Passion Fruit Orange/Mango, Dragon Fruit Lemonade, and Blackberry Lemon Twist.

The energy in Odyssey’s drinks comes from a combination of L-Theanine, ginseng, and green tea caffeine, with less added sugar to minimize the jitters and sugar crashes associated with traditional energy drinks. The startup recently introduced the Odyssey 222 line with 222 milligrams of caffeine in addition to mushrooms for those seeking a higher caffeine boost. Odyssey’s products are available in over 5,000 stores, including Publix, CVS, GNC, Erewhon, 7-Eleven, Thrive Market, Wegmans, and Bristol Farms.

Functional beverages, especially those with health benefits, have experienced significant growth in recent years as consumers prioritize a healthier lifestyle and food choices. The global functional soda category is expected to reach a value of $208 billion by 2027. Odyssey’s new funding round includes strategic investor Richard Laver from Rocket Beverage Group, who joins existing stakeholders contributing 50% of the total raised amount. The new capital infusion will be used to support inventory, distribution, and hiring in sales and marketing areas as Odyssey aims to further its growth in the functional beverage industry.

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