In the fast-evolving space of digital health and online commerce, Neatsy is a promising tech startup that has emerged as a groundbreaking force in the world of foot health. By leveraging the power of Artificial Intelligence (AI), Augmented Reality (AR), and Machine Learning (ML) they are redefining how orthopedists monitor patients, diagnose muscle pain, and enhance the sneaker fitting experience. As the world’s first app designed to assist orthopedists in telehealth practices, Neatsy transforms smartphones into tools for pain diagnosis, recovery tracking, and seamless telehealth enablement.
The Birth of Neatsy: Founded in 2019 by CEO Artem Semyanov, Neatsy originated from a vision to utilize technology for improving foot health and sneaker fit. Recognizing the challenges in determining the right sneaker fit remotely and the absence of tools for assessing common foot maladies causing lower-body pain, Semyanov set out to create a solution. With a mission to democratize healthcare and revolutionize the shopping experience, Neatsy embarked on a journey to integrate AI, AR, and ML into a user-friendly iPhone app.
AI-Powered Pain Diagnosis: Neatsy’s innovative approach utilizes the iPhone camera to generate 3D scans, enabling a comprehensive assessment of the user’s posture and musculoskeletal conditions. The app serves as an intelligent tool for orthopedists to monitor patients remotely, facilitating a seamless telehealth experience.
Recovery Tracking and Personalized Solutions: Beyond pain diagnosis, Neatsy analyzes potential health risks and offers personalized solutions for symptoms. The app recommends orthotics, shoes, workouts, and more, catering to the individual needs of users. By providing tailored recovery plans, Neatsy enhances the user’s journey to optimal foot health.
Revolutionizing Sneaker Fitting: Neatsy’s patented AR, AI, and ML technology take a 3D scan of the user’s feet, providing standardized measurements for optimal sneaker fitting. The app offers sizing recommendations based on personal measurements, cross-referenced with others, thereby reducing sizing indecision and minimizing product returns. Neatsy’s technology significantly improves how shoes are rated for fit, fostering better-fitting footwear, confident purchases, and reduced return rates for sneaker brands and retailers.
Advancements in Foot Health Assessment: Neatsy goes beyond traditional foot measurements. The app measures length, width, arch height, ball girth, and detects foot ailments like flat feet, overpronation, supination, hallux valgus, and more. The foot scanning process captures measurements with and without weight applied, calculating the stretch coefficient and providing a comprehensive view of foot health.
Innovative Features and Privacy Assurance: Neatsy stands out as the first AR foot measurement app without the need for a reference object, utilizing only an iPhone. Their app offers orthopedic health assessments following foot scans and performs 3D model calculations on the mobile device, ensuring user privacy by keeping sensitive information within the app.
Piloting Success and Industry Impact: Neatsy’s algorithm, tested during commercial pilots, demonstrated a remarkable 2.7x reduction in sneaker return rates based on size and a 1.9x decrease in returns overall. As the app expands its brand portfolio, including major names like Puma, Nike, Jordan, Brooks, Mizuno, Hoka One One, and Adidas, Neatsy marks a paradigm shift in how consumers shop online or in person for shoes and apparel.
The Bottom Line: Neatsy’s commitment to leveraging cutting-edge technology for foot health, pain diagnosis, and online shopping positions it as a transformative force in the intersection of healthcare and e-commerce. The app’s user-centric approach, powered by AI and AR, is poised to redefine industry standards, offering consumers an enhanced and informed shopping experience while addressing crucial aspects of orthopedic care.