The inception of Les Deux traces back to the vibrant city of Copenhagen in 2011, where a law student hailing from the suburbs encountered a creatively inclined individual with international roots. Their paths crossed in a local bar, and the initial connection was forged over a seemingly ordinary yet unique T-shirt – a plain white garment adorned with meticulously hand-sewn military patches.
Deriving its name from the French phrase for ‘The Two’, Les Deux was not just founded on the premise of creating fashion but on the amalgamation of two distinct worlds. When two young men – one a political refugee from the war-torn suburbs of Congo and the other an aspiring banker – crossed paths, little did they know that they would create a brand that resonates with elegance, simplicity, and timeless charm.
Two distinct personalities, each with a different background – one preppy and urban, the other creative and entrepreneurial – converged with the shared vision of establishing a menswear brand inspired by the very T-shirt that sparked their meeting. Their ambitious dream aimed to blend preppy and urban styles, drawing inspiration from their own contrasts. Moreover, they aspired to embrace responsibility for people and effect positive change on a global scale.
Since that serendipitous encounter one day, Les Deux has undergone a remarkable evolution, transitioning from a humble apartment-based operation to an international brand boasting a dedicated team of 100 individuals. The driving force behind their journey remains the core belief that the amalgamation of diverse individuals can give rise to endless possibilities.
Embracing the Essence of Community
The ethos of Les Deux is deeply rooted in a profound appreciation for people and inclusive communities that embrace diversity. Whether it’s the camaraderie within a tight-knit basketball group in Paris or the heartwarming instances of strangers extending help to one another, the brand draws its creative inspiration from the genuine expressions of heart, passion, and hard work observed daily.
The realization of their dream owes much to the myriad individuals encountered along the way. The collective energy generated when diverse individuals unite towards a common goal has played a pivotal role in the brand’s success. This emphasis on community is integral to Les Deux’s identity.
Crafting a Lasting Impact
Through unwavering dedication, tireless effort, and a resolute commitment, Les Deux endeavors to make a meaningful impact on those who may not have had the same opportunities. This commitment finds expression through their Legacy program, designed to contribute to a variety of projects.
Les Deux aspires to make a difference in the communities that have welcomed them, engaging in projects ranging from constructing schools for Syrian refugees in the Middle East to supporting social good initiatives offering young people worldwide a second chance.
The ultimate objective is to have a Legacy project active in every community where Les Deux has established a connection. For the brand, this commitment to community outreach is as significant as the transformation of a simple T-shirt into a flourishing brand.
In the ever-evolving world of fashion, there are brands that come and go, and then there are those that embed themselves into the very fabric of the industry. Les Deux, with its rich history and a penchant for timeless design, unequivocally belongs to the latter.
More Than Just Clothing
Les Deux’s journey has always been about intertwining contrasting worlds. The brand’s DNA is steeped in the harmonization of contrasts – be it in terms of designs, materials, or the stories behind every collection. The pieces are not mere garments; they are narratives, each telling a tale of collaboration, resilience, and ambition.
While many brands chase after the ornate and the extravagant, Les Deux’s strength lies in its commitment to simplicity. Yet, in this simplicity is an underlying sophistication, a nuanced approach to design that ensures wearability without compromising on style. Each piece of clothing, from tailored shirts to comfortable loungewear, embodies a sense of refined minimalism.
In an era where fast fashion is often scrutinized for its longer lasting environmental footprint, Les Deux takes a proactive stance on sustainability. Their brand is deeply cognizant of the planet and its finite resources. As such, each of their collections is crafted with a dedication to sustainable business practices, ensuring that fashion not only looks good but feels good too.
The Future of Les Deux
With an expanding global footprint and an ever-growing clientele, Les Deux is not just about wearing fashion; it’s about experiencing it. As the brand continues to push the boundaries of design and storytelling, one thing remains certain: Les Deux is, and will remain, a beacon of timeless elegance in the sartorial world.