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Cherub: The Matchmaking Marketplace for Angel Investors and Entrepreneurs

Image Credits: Cherub
By: Headliners News / May 7, 2024

Meet Cherub, the innovative investor tech startup that was conceived during a hiking conversation between Jaclyn Johnson and Angeline Vuong, blossomed into a groundbreaking platform that revolutionizes angel investing. Drawing from their diverse backgrounds, with Johnson’s entrepreneurial journey and Vuong’s product and growth expertise at Opendoor, the co-founders identified a gap in the market and embarked on a mission to democratize access to angel investing.

Inspired by dating apps like Raya, Cherub operates as a matchmaking marketplace, connecting angel investors with entrepreneurs based on their preferences and interests. Johnson likens the platform to the Raya of deal flow, employing similar mechanics to facilitate meaningful connections between investors and founders. Through curated profiles and tags, both parties can express interest and explore potential matches, ensuring alignment before proceeding.

Cherub’s journey began with a weekly newsletter, attracting 1,500 sign-ups within three weeks and validating the concept’s appeal. Building on this momentum, the platform evolved into an alpha product, boasting 40 companies and facilitating successful introductions between investors and founders. Notably, 20% of these introductions resulted in funding, collectively raising $1.1 million in capital, with 40% of deals involving new angel investors.

With a strategic focus on consumer packaged goods (CPG) companies and partnerships with notable incubators like Andreessen Horowitz, Cherub stands out in the angel investing landscape. The platform caters to both seasoned investors and aspiring angels, offering a personalized and social approach to investing. By hosting founder-funder mixers and facilitating meaningful connections, Cherub fosters a vibrant ecosystem where investors and entrepreneurs can thrive.

Cherub’s unique positioning has attracted notable investors like Allen Orr and garnered praise from founders like Maggie Rose Macar of Zant. Investors appreciate the platform’s tailored approach and social engagement, while startup founders really value the opportunities for funding and mentorship. With a vision to bridge the gap between investors and entrepreneurs online, Cherub has recently secured $1.25 million in funding from prominent angels like Alli Webb and Morgan DeBaun, signaling confidence in their mission and potential for growth.

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