In a strategic move to further propel this startup’s growth trajectory, Breakr, the platform facilitating seamless connections between record labels, artists, brands, and social media influencers for programmatic mass campaigns, has successfully secured an additional $1.9 million in venture funding. This comes on the heels of a $4.2 million round in 2021, bringing Breakr’s total funding to $8.7 million. Slow Ventures led the extension, valuing Breakr at an impressive $20 million. The fresh capital injection will be directed towards crucial areas like hiring and product development.
Over the past two years, Breakr has experienced significant user growth, onboarding more than 30,000 influencers and managing over $3.5 million in creator transactions. The platform’s unique value proposition lies in treating influencer marketing as a programmatic opportunity, akin to the approach used in online advertising.
Co-founder Anthony Brown envisions Breakr as the “Google Ad Words, powered by creators,” emphasizing the platform’s commitment to simplicity and accessibility. With a focus on underlying audience data, mass liquidity, and intelligent capabilities, Breakr aims to make influencer marketing as straightforward as other digital advertising channels.
Breakr has attracted attention and partnerships from notable labels and brands such as Def Jam, Samsung, Billboard, Rolling Loud, Live Nation, Meta, Tidal, and many more. The platform serves as a nexus for musicians like Megan Thee Stallion, Future, Kanye West, Nas, and others to connect with influencers and brands for impactful campaigns.
The market for creator economy platforms is gaining traction, and Breakr’s approach stands out. Rather than relying on traditional management tools, their platform has transitioned to a self-service SaaS model, streamlining and democratizing the influencer marketing process. The SaaS platform incorporates an escrow wallet, facilitating seamless financial transactions between parties involved in campaigns.
Breakr operates as a three-sided marketplace, with creators submitting their profiles for campaigns, artists or labels submitting music for promotion, and brands seeking influencers for marketing initiatives. The platform provides brands with in-depth insights into influencers, including language, audio location, interests, past content, engagement rates, and diagnostics for brand safety and fake follower detection.
As the creator economy continues to evolve, Breakr positions itself at the forefront of the music industry’s shift towards direct, curated, and scalable relationships between digital marketers and creators. While music marketing remains its primary focus, Breakr envisions expanding its reach to other fields such as film and television, reflecting this innovative startup’s commitment to sustained engagement and evergreen marketing strategies.