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Behave Bras: Wire-Free Lingerie Made for Women with Bigger Busts

Image Credits: Behave Bras
By: Headliners News / December 22, 2023

In the fast-paced, ever-changing world of fashion, where trends often come and go, a rare gem has emerged with the promise of truly revolutionizing the way we think about intimate apparel. Enter in Behave Bras, a brand that’s been taking the world by storm with its commitment to comfort, inclusivity, and sustainability. In addition to the brand’s growing success, the brand and founder were featured on Shark Tank and successfully garnered an investment from the infamous investor, Kevin O’Leary too. Below, we’ll explore the magic behind Behave Bras and why they’re becoming the go-to choice for women seeking both style and comfort.

A New Era of Comfort for Women

In a world where compromise has often been the norm between comfort and style, Behave Bras dares to challenge the status quo. Founded by Athena Kasvikis and a team of passionate individuals who believed that women with bigger busts deserve more from their bras, the brand has redefined what it means to feel truly comfortable. How, you ask?

1. Revolutionary Design

Behave Bras boasts a design philosophy that starts with the wearer. Each of their bras is meticulously crafted to provide optimal support without sacrificing comfort. The unique seamless construction and buttery-soft fabric make it feel like a second skin, ensuring that you’ll never have to choose between style and comfort again.

2. Inclusivity as a Priority

In an industry where size inclusivity is often an afterthought, Behave Bras is leading the way. With an extensive range of sizes, from 28A to 50K, and a commitment to continually expanding their offerings, the brand ensures that women of all shapes and sizes can experience the magic of Behave Bras.

Where Sustainability Meets Fashion

Behave Bras doesn’t just prioritize comfort and inclusivity; they’re also dedicated to sustainability. In a world grappling with environmental concerns, this brand has taken meaningful steps to reduce its carbon footprint.

1. Eco-Friendly Materials

They use environmentally responsible materials, such as recycled nylon, to create their products. These materials not only feel great against the skin but also minimize the environmental impact of fashion production.

2. Minimal Waste Production

Their innovative design and production methods aim to minimize waste at every stage. By cutting down on excess fabric and adopting a lean approach to manufacturing, Behave Bras is setting a new standard for eco-conscious fashion brands.

Real Women, Real Confidence

What truly sets Behave Bras apart is the way it empowers women to feel confident in their own skin. It’s not just about the product; it’s about the message they send to their customers.

1. Testimonials and Reviews

Countless testimonials from women who have experienced their collection of bras speak volumes about the brand’s impact. From newfound confidence to all-day comfort, these stories showcase how a well-designed bra can truly change lives.

2. Empowering Campaigns

Behave Bras is not just another lingerie brand; it’s a movement. Their empowering campaigns challenge beauty standards and celebrate the strength and beauty of real women. It’s a refreshing change in an industry often criticized for promoting unrealistic ideals.

The Global Lingerie Market Sales Opportunity for Behave Bras

According to insights provided by Custom Market Insights (CMI), the Global Lingerie Market is poised to undergo a massive expansion, projecting a compound annual growth rate of 8.5% throughout the forecast period from 2022–2030. In 2021, the market boasted a valuation of $46.55 billion USD, with anticipations soaring to reach $93.1 billion USD by 2030.

The United States and Canada are anticipated to experience a substantial surge in the lingerie market growth, attributed to the prevalence of dual-income households and elevated disposable incomes. A burgeoning demand for sportswear, alongside noteworthy launches in swimwear globally, is forecasted to present lucrative growth prospects in the ensuing years.

The forthcoming years are expected to witness a substantial uptick in revenue generation due to an escalating demand for lingerie. Notably, China and India are poised to contribute significantly to the market’s revenue during the forecast period. Global lingerie manufacturers are actively engaging in strategic maneuvers such as mergers and acquisitions to facilitate geographical expansion.

These industry players are also unceasingly dedicated to product refinement and development, aiming to secure a competitive advantage in the market. As the economic status of developing nations improves, there is a corresponding rise in purchasing power, fueling an increased demand for high-quality lingerie in these regions, consequently playing a pivotal role in market growth.

The driving forces behind the growth of the lingerie market include manufacturers’ focus on ensuring an impeccable fit for a diverse consumer base, taking into account social and cultural nuances globally. The market’s evolution is further propelled by the heightened purchasing power in developing nations, making these products increasingly accessible.

Functional wear emerges as a key driver, with manufacturers emphasizing products designed for specific functionality to enhance comfort and coverage. The market is also set to burgeon due to the surging demand for stylish undergarments and a growing awareness of brands.

Creative innovation in intimate wear by manufacturers like Behave Bras is anticipated to be a significant factor fueling market growth. With a substantial female workforce in the corporate sector, the demand for lingerie is projected to remain robust. The working-class women, armed with higher disposable incomes, are expected to drive demand for functional lingerie in developing nations.

Regionally, Europe has historically held a dominant position in the market, accounting for approximately 35% of revenue. This trend is expected to persist, driven by the presence of key market players and a high demand for luxury brands and premium lingerie products. Limited editions and a preference for premium lingerie are poised to be major growth catalysts in the European region.

The Asia Pacific region is also slated for robust market growth, boasting a projected compound annual growth rate of 7.8%. The increasing purchasing power and evolving lifestyles in developing nations within the Asia Pacific region are set to contribute significantly to this growth.

Recent developments in the lingerie market include Everlane’s introduction of the Non-underwire Brallete in 2019, accompanied by four distinct types of underwear. Bravissimo, in the same year, launched a dedicated website for the US market and inaugurated a store in New York City, offering various bra cup options for women with heavier breast sizes.

Key players in the lingerie market include renowned names such as Victoria’s Secret, Pink, Zivame, GapBody, Amante, Bare Necessities, Calvin Klein, Triumph, Marks And Spencer, Jockey, among others. However, startup brands like Behave Bras are expected to eat away market share of larger incumbent brands too.

The Future of Intimate Apparel

Behave Bras is not just a new trend; they’re a game-changer in the space of intimate apparel for women with bigger busts. With a steadfast commitment to comfort, inclusivity, and sustainability, this brand is poised to reshape the way women think about their undergarments.

If you’re tired of compromising on comfort or struggling to find the perfect fit, it might be time to explore the world of Behave Bras. Join the movement, embrace comfort, and step into a future where you can feel confident and comfortable every day. Behave Bras is more than just another lingerie brand; it’s a lifestyle, and it’s here to stay. Make sure to check out their amazing garment collection today.

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