Artisse, a prominent player in the realm of AI photo creation apps, has successfully raised $6.7 million in seed funding to further develop its platform. The app allows users to generate highly realistic photos of themselves by utilizing uploaded selfies and text or image prompts. Artisse stands out in the market by prioritizing the creation of images that closely resemble professional photography.
Unlike its competitors, Artisse focuses on producing images that could serve as substitutes for professionally taken photographs. The app employs its proprietary model, in addition to incorporating best practices and elements from open-source models and tools. Artisse’s emphasis on generating highly realistic images has propelled it to become a top photo app on the Google Play Store in various markets, including the U.S., U.K., Japan, South Korea, Canada, and Australia.
Artisse users upload photos of themselves to train the AI on their images, and then use text or image prompts to generate new photos across different settings, postures, and styles. The training process takes longer than some competitors, approximately 30 to 40 minutes, but the AI images are generated within minutes. This approach allows Artisse to produce more realistic images compared to other apps in the market.
Artisse’s AI model takes into account various factors such as race, facial structures, skin color, lighting, camera type, camera angle, body posture, and scenery. The goal is to create a versatile model that can cater to diverse user demographics and scenarios.
The app has garnered significant traction, with over 200,000 downloads and an estimated reach of 43 million people across social media. Users have created over 5 million photos using Artisse to date. The company has witnessed substantial growth, with users leveraging the app for various purposes, including social media posts and high-fashion looks.
Artisse initially monetized its platform by offering 25 photos for free and charging around 20 cents per photo afterward. However, this innovative AI photo app has transitioned to a subscription-based model with three tiers priced at $7, $15, and $40 per month. The subscription model has proven successful, with Artisse claiming to have tripled its revenue to $1 million ARR in December 2023 and anticipating $2.5 million ARR by the present month.
The startup‘s seed funding round, totaling $6.7 million, was led by The London Fund, a strategic investor with a focus on high-growth companies. Artisse aims to leverage its AI technology beyond consumer photos, exploring applications such as virtual fitting room tech for online shopping and a group photo feature that allows users to “pose” with friends or celebrities (with permission). The company is also considering features like shopping from AI photos and converting them into physical prints. Artisse’s AI photo app is available on both iOS and Android platforms.